The Gherkin, London - Wednesday 20th June 2018

A recent project in a major UK retailer has shown a simple project to improve promotional communication actually revealed numerous unexpected and significant opportunities to drive sales, lower costs, improve efficiency and simplify processes.

This breakfast briefing will give you the opportunity to see the lessons learned from this case-study and consider how improving customer messaging doesn't just enhance sales and the customer experience. It can also reveal hidden inefficiencies that can be addressed to drive profits, reduce costs and make customers and store colleagues lives a whole lot easier!

This free-to-attend briefing session is hosted by Pierhouse, experts in retail solutions. John Adams, Retail Business Consultant and the project sponsor for the case-study, will share the surprising, additional financial benefits realised from a simple project to improve customer communication at the shelf edge. The primary focus will be on examples of how retailers can uncover and minimise latent inefficiencies to boost bottom-line profitability. We'll also look at some of the latest innovations and trends in customer communications.

It will be a valuable networking opportunity, with time set aside for retailers to share experience on ways to improve customer experience and achieve incremental sales, margin benefits and the efficiency savings necessary to thrive in the fast changing retail environment.