A recent project in a major UK retailer has shown a simple project to
improve promotional communication actually revealed numerous unexpected
and significant opportunities to drive sales, lower costs, improve efficiency
and simplify processes.
This breakfast briefing will give you the opportunity to see the lessons
learned from this case-study and consider how improving customer messaging
doesn't just enhance sales and the customer experience. It can also reveal
hidden inefficiencies that can be addressed to drive profits, reduce costs
and make customers and store colleagues lives a whole lot easier!
This free-to-attend briefing session is hosted by Pierhouse, experts in retail solutions. John Adams, Retail Business Consultant and the project sponsor for the case-study, will share the surprising, additional financial benefits realised from a simple project to improve customer communication at the shelf edge. The primary focus will be on examples of how retailers can uncover and minimise latent inefficiencies to boost bottom-line profitability. We'll also look at some of the latest innovations and trends in customer communications.
It will be a valuable networking opportunity, with time set aside for retailers to share experience on ways to improve customer experience and achieve incremental sales, margin benefits and the efficiency savings necessary to thrive in the fast changing retail environment.
Speakers: |
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John Adams Retail Business Consultant and former Head of Marketing Planning & Delivery at Wickes |
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Ian Hook Managing Director Pierhouse Business Solutions |
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Gordon Grant Chief Technology Officer Pierhouse Business Solutions |
Please note that should you wish to opt-out of subsequent
communications from the Pierhouse, you can do so at any time by emailing
lisa.cordina@pierhouse.co.uk